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Question 1: How do I get hits?
One thing I want to point out to you first is that your initial aim isn't to get hits to your site at all, and getting a massive amount of them isn't a priority. Understand that you only need to pull ten or twenty thousand hits in total, ever, to your sites to make them successful. Of course this will go up as you progress through your resource building, and that's key here. The resources that are built and that you can use over and over again. (That’s your big 5, affiliates, list, customers, long term customers and joint venture partners).
The problem comes when someone tells you to go out and buy ads from wherever it might be, search engines, e-zines, whatever. If you don't have the resource collection methods set up to collect the big 5, you're going to have to be starting all over again with your promotion every single time you launch a product. This is the exact reason that, no matter how many hits some marketers get to their sites, they will never earn more than a couple of thousand dollars a month profit, if that even.
The second problem comes when people assume, or are indeed told, that you need to get hundreds of thousands of hits to be a success. This is definitely not true either, although again I see how it may seem like that on the surface. That's why I always teach intro products and follow-up large products, because lets face it, how many $1200 products do you need to sell in a month to equal your current personal income from your job, if you have one, or to reach your goals of having more free time, more money in the bank etc.
Also, lets not lose sight of why we started in online marketing in the first place. It definitely wasn't to spend massive amounts of cash trying to get your website stats to read high numbers. Numbers don't mean quality, no matter what anyone tells you, this is fact. Compare one single 10k list of joint venturing to 100k subscribers of an e-zine ad. I assure you, for a start, you'll get more click throughs from the JV in the first place but put the numbers together and you'll get a far higher percentage of sales through the single quality joint venture.
So how do you get more hits to your site? Well first off the question is void because more rarely means you'll get better results. Look for quality, and the answer is joint venturing, building these resources, and having others promote your products for really high commissions to attract the numbers. If you're only hitting a few thousand hits per month from these joint ventures, that's not a problem. Forget guaranteed hits, forget e-zine ads for directly promoting your site and forget search engine positioning. They might bring you more in the way of numbers, but it's big sales we want, not big numbers. In that situation always think quality over quantity, which is what the whole of this report is teaching.
So ask me again when you’ve carried out a couple of joint ventures and have begun to build your affiliates, your customer base, your contacts and your list, how do you get hits to your site? That’s why you’ve been building your resources. That’s where your visits and sales come from. The more products you launch, the more resources you gather, the easier this is. The most expensive time consuming part is getting started. After this, it’s cheap, quick and easy to recycle what you’ve gathered to produce a never ending flow of visits and sales.
Another of the most frequently asked questions, in the online marketing scene, that comes especially from people who haven't created their own products yet is how do I build my list. Everyone has grasped the concept of building your own media outlet, that you can promote to again and again without having to pay a penny, that usually consists of the most targeted people, and those who are going to buy your products on the grounds of trust and the quality of your previous work.
And that right there is the key to it all. By the time you have your own list that stretches over the five thousand mark, you should at least have one product, and the majority of people should have come from the promotion of that product. Avoid anything that asks you for cash to put subscribers on your list, because, if you haven't tried them already, let me assure you that compared to what you can achieve through joint ventures and other means, the quality of the list will suffer although not necessarily it's size. As we talked about above however, it's the quality that matters for both your current promotion and your future promotion. Size is definitely not everything here.
The ways in which we're building your list don't involve direct methods. Something that you can plug money into to, wake up in the morning and suddenly have a massive responsive list to promote to. Agreed you might end up with a massive list but they'll be far from responsive. Concentrate your efforts on promoting your products and at the same time, whatever action someone takes through your sites, make sure that they end up on one of your lists. If we look at things this way, all it takes is for them to either buy something, signup for something, jump into some follow-up, join your affiliate program and so on.
Never create anything that allows customers to go through the sales process on your site, or any process at all for that matter, and then lose contact with them. This is not the way to do things. Of course, speed is also an issue for many people out there. I'm sure you don't want to be hanging around only to find a few years later that your list has only reached two or three thousand subscribers. You want a lot, you want a big list and you want it quickly. I understand how it is and I hate waiting for things to build up over time too. This is exactly why we make sure that everything you do, related to your site, involves collecting names and email addresses for your list at some point or another.
Let’s look at some numbers starting off with the simple joint ventures. Say for example you score a joint venture that brings you two thousand visits from someone’s personal list. Now with standard e-zines I can understand how you might not see this as being much, as the number of people who subscribe, compared to the number of people that visit, can indeed be lower than you expect. But through joint ventures, with these quality lists, I've seen subscription rates top one in three, and it's not unusual for at least 25% of your visitors to subscribe to something if your sales copy is doing it's job.
That may not seem like a lot right now, but let’s say you take ten joint ventures and manage to pull in a list of 5k, which shouldn’t be too much of a problem if the quality of your JV's is nice and high and you get a good number of visits. A 5k list is all great, and you'll also be making money through sales on those joint ventures. Although when you start to couple in your affiliate commissions that you make sure are real high, in fact, so high that you may not even be making a direct profit, the resources will sail in.
This is your profit. Not the money from the sales, but the resources that you're building. This is why you gave up $50 per sale, and it's your affiliates coupled with joint ventures that are going to, if you'll excuse the cliché, set your list building on fire, not just numbers wise, but speed wise. Every single time you release a new product, you're going to be adding more and more people to your lists that you can promote to and have promote for you. It's another snowball effect, which is great because this means that you know the more you put in, the more you're going to get out, and every single product that you release will increase your resources, your list size included, and will add to your promotion power for future products. Thus you'll make a whole load more cash than you would have done by other means and methods.
Before we move on I want to make one hundred percent sure that you understand how this works. People create their own list building sites that are geared directly to building their lists. This is great, it works, but when guides tell you that you should concentrate all your efforts on building your list, it kind of makes me a little bit angry sometimes, for the simple reason that they're not giving you the whole story by far. It's ok to look at list building as one of your main priorities, and indeed it should be, along with building affiliates, customers, long term customers and joint venture prospects, but for it to be successful, you have to integrate it into your other marketing methods, and this is what most fail to tell you.
Once you've mastered this and understand, again, how each of these resources tie into each other, and cannot be seen as separate entities, you'll start to see bigger and better results, and they will come more quickly too. Now if you think about what I've just told you, and step back, you should be able to see immediately how this isn't a case of go out and get as bigger list as possible, as quickly as possible, on your own. This is what many guides teach, but as with the success of the whole system it's tying resources in together through the launch of your own products.
Question 3: I've bought X amount of guides before, why didn't they work?
Wow, well this is a big question. While we don’t claim to be perfect in every way to all people, there's all manner of things that I've seen wrong with other guides, but I don't like to dwell on it, I'd rather talk to you about why these manuals are different, and as far as I'm concerned they definitely are.
I had an idea a long time ago that was related to all the things I wish I knew before I started, and at different stages of my online marketing career. I decided that when I figured this whole thing out, I was going to write the biggest and brightest guide and use every piece of information I've got in my head that I've learned over the years relating to how to become successful in online marketing, and here we are, you're reading it.
What I've tried to do, and hopefully succeeded over this and the other 14 manuals, is at the start of each report, give you clear goals so that you know exactly what you're learning and why you're learning it. Also at the end of the reports we've got summary sections that show you exactly what you've learned to do. What I didn't want to happen, was to get this out on the market, and have people come to me and say that they learned nothing at all. This was the reason for this particular style of presentation.
The way in which this differs to other reports, is it plugs all the gaps in as many ways as possible. For example, how many other reports have you read that tell you how to do something but not why? How can you adapt and learn if you don’t know why you’re doing something? Or maybe they tell you why you should do something but not tell you exactly how to do it. Maybe they even tell you the how’s and whys but it doesn't work and this tells me that, there is a missing piece of the puzzle somewhere and, they haven't told you the full story.
So what makes what you're reading right now different from the others? Well it's the fact that I haven't left anything out here, and you have my word on that. There are no secrets that I don't want you to know and there's not an amount of money or success that I don't want you to have. In fact, when you get launching your own successful products and have some heavy resources on your own, I hope very much to be able to joint venture with you, and hear about your success stories, and of course for you to tell other people.
With this very guide, whilst some will say it's too vague because it doesn't tell them step by step, to click here, go here, buy this, promote that, others, which I'm hoping will be the majority of readers, will say hey, yeah, I've filled in the gaps now and I feel like I'm confident enough to go out and promote my own products that I create. Get my own contacts, my own list and stand on my own two feet. If something changes now you know why and, the details of exactly how everything works and ties into other aspects of this whole system, it allows you to change and adapt the way you do business on your own terms.
This is why I believe that you're going to find yourself in a heck of a lot better condition in a years time than if you were to buy another step by step taking you by the hand e-book that only details one input, and one outcome. This is why you're going to succeed using the new knowledge you acquire here, where others have failed, simply because you were only previously given a very shallow look at the world of marketing, and have been told that there is only one best way. Now you know different and can carve your own path using the templates given in each section throughout this particular course.
Question 4: How do I get my affiliates to actually promote?
An interesting question, maybe not as heavily asked as some, because many marketers out there haven't actually got to this stage yet, even though it's one of the first problems you're going to come across once you start pulling affiliates into your system.
Back on the subject, so how do you get affiliates to actually promote for you? Well the first stage is attracting them in the first place. Quite obviously, without affiliates they're not going to promote for you. This is a big part of your intro product and the reason why you should set your commissions nice and high (55% up to 90%), especially when you're starting out. You can't afford to be missing out on affiliates signups because of the massive promotion potential they hold.
Now after you've attracted them in the first place, you're likely to stumble upon the big problem of why the heck aren't they promoting my stuff for me? Well, there are a few reasons for this. One of them may actually contradict the question, and the answer for the most part is, they are promoting for you they're just not doing it very effectively. As I'm sure you've figured out already, the number of people that know how to promote affiliate programs and have their own resources that allow them to do so, for little or no cost, is far lower than those who have probably never released their own products before and, therefore, don't have the lists and the power to promote effectively.
There are a few ways around this, but I should warn you in advance, if you manage to get yourself a hundred affiliates signed up, don't be shocked if only four or five of them make any significant amount of sales. Sure you'll get others that maybe make a low number of sales, but high volume requires experienced marketers with resources that have already been built up. So don't be put off, don't be worried or think you're doing something wrong if you're affiliates aren't performing. It's most likely that they don't know how to perform.
The real affiliates that you're going to be seeing and that are going to be making you a lot of money, are the ones with the big and effective lists with good response rates, which I have to say are few and far between. This doesn't necessarily mean that none of your affiliates will make any sales, but I want you to prepare for the fact that barely ten percent of them are going to be experienced.
Hits can't always be a good indicator of someone’s promotion power either. For example, I remember my very first experience with this. It involved me waking up one morning, and taking a look at my affiliate stats, and seeing that there's one person in there that's had over a thousand hits come through overnight, but not a single sale. Now you can imagine how worried this had me, because when I did my testing I was pulling in one sale every forty to sixty five visits. So naturally, being a little paranoid that my sales letter wasn't up to scratch or something had gone wrong throughout the sales process, I mailed him, and his reply put my mind at rest. He'd actually gone out and bought a bunch of guaranteed hits. By this stage the number of visits happened to go flying up to the five thousand mark and still only one sale for him. I'd been around the houses, and seen my fair share of hit programs and so on, and I knew that it wasn't my sales process that was at fault, it was his lack of knowledge relating to how to promote affiliate programs.
So you see it's not always your fault. The number of visitors brought in by the affiliates don't always reflect on the quality of your sales system. Saying that, it is always best to check your sales system for faults if you start to see an odd number of visitors come through and a lack of sales compared to, the research you did and, your own findings through your own methods of promotion. It can, however, be your fault entirely at times. Again this is when your research comes in and you have to try and figure out what turns your affiliates on. Do they need special offers of some sort? Or are they inexperienced and lacking in knowledge about how to promote in general.
The only way to find out is to test. Send them a few offers, a few special deals that involve higher commissions the more sales they make, or even send them promotion guides and a little info about how to promote for themselves if you feel up to writing such guides. Keep in mind though, if you see strange stats, visitors to sale ratios, or people only getting very small amounts of visits, it's more often than not, not going to be your fault. Either hit them with offers, educate them, or keep building and hold out for more of those joint ventures or people with plenty of experience and big lists and resources for promotion of their own. Aside from that, everything else is down to the individual and their skills, and pretty much out of your control, so don't be put off if your first one fifty or so affiliates never make any sales. You'll get plenty more, again snowballing, the more products that you release.
Question 5. I don't have my own product, what can I sell?
A good question that comes up on many occasions, even many of my close friends who see me sitting here working away whenever I feel like it. They often ask me, ‘How can I start my own business?’ The response comes that you need an idea first for your own product. After a quick pondering look towards the sky, they turn back and reply, but I don't have my own products what can I sell?
Well, the simple answer is if you don't have your own product you're going to have a hard time selling anything, online or offline. There's so much raw promotion power that comes with having your own products. Look at it this way, without them, you can't joint venture, you can't have an army of affiliates promoting for you, you can't control the sales process and gain new knowledge through your research, you can't build up your resources for future promotion, in fact, there isn't much good to come out of not having your own product.
So make one. The longer time you spend looking around in your target market, the easier it will be to come up with ideas for your own product. I don't expect to plant this guide in front of a random person who thinks all we do is send e-mails out all day and scam people (which seems to be the usual joke when I mention to someone that I'm in online marketing) and then tell them to create a product out of the blue.
In much the same way, if this was literally your first day in the business I wouldn't expect you to be able to go out and create your own online marketing product. You need to have the knowledge first, even if you're not creating an info product. Once you've found yourself mingling with the crowd and getting down and buying products and talking to people, it's very rare that you can come out of a situation without coming up with a new idea, even out of the simplest of situations.
A good example of this is a conversation I had a couple of weeks ago with a fellow marketer. He'd just written a shed load of reports and wanted to do something a little special with them. Unfortunately he had to go through each one manually and do this by hand. We just could not find a piece of software to do this for him (Sorry, I can't tell you exactly what it is, because it sounded like that would be his next venture). But as you can see, just by living as an online marketer, it's real easy to come up with product ideas that are solutions to problems you might have.
How about revelations? I've had these too, not necessarily with online marketing, but when you're trying to figure out how to do something, and after a long while thinking, it comes to you, you try it out, and it works like a charm. That's valuable information you have there that could easily be sold. Remember that when you come to creating a product, it doesn't have to be a piece of furniture or something that costs hundreds of dollars to manufacture, it can be something as simple as information contained within your head that people will want to buy, or a piece of software, that also generally has low overheads, as you can pay someone to complete the build and then go off and sell it.
The choices really are endless, and the more ideas you come up with, the more ideas those ideas will spawn. It only takes one idea to create a five or six product venture that could last you a whole year. Whatever you do though, don't skip over this. Don't say ah well, I'll just promote other peoples stuff, because you'll find yourself in the same position this time next year going about things like that. It's all about creating products that allow you to build your resources, and starting out not creating your own, is out of the question.
Question 6. I'm worried that I won't succeed, that people will say no or not like my work. What do I do?
Moving on now to question number six. If you're worried that you won't succeed this time, or that people won't like your work, have no fear because you're not alone, and I believe that this is healthy to an extent. As far as my experience shows me, there are three types of people out there. The first type are those who don't really care. They just want to make some money so they throw any old thing out there as quickly as they can. This is surely unhealthy, and we can't be doing with bad quality products.
Then there are type two, who are indeed bothered about what people want out of a product, what the reactions will be and so on. For this reason they make sure everything is up to scratch and the best they can make it before it's released. As far as I can tell, the majority of good marketers are at this stage. That doesn't mean anyone who isn't doesn't have the ability, but it could well mean they're stuck in a rut, and going nowhere fast, and this is where things get damaging.
Type three, the marketers that want everything to go smoothly, just as the above states, but have a problem getting anything done because either, they've failed before and have a problem coming back from that, or they're worried what people might say to them, which some of the time will be things they really didn't want to hear. For example, a straight up no I'm not interested in your joint venture proposal and on the lighter side of things, and the odd strange customer that decides to send abusive mails. (We all have one no matter how good the product, let me assure you, in which case a cool, polite helpful reply often does the job to fix the situation).
What you mustn’t do is let your past experiences get you stuck in a rut, and get you all worked up about not being able to succeed in the future. Everyone makes mistakes, and you can't please everyone all the time even though it would be nice. So no matter what you do with online marketing, or any other business for that matter, don't let past experiences stop you from moving forward. If someone doesn't like your stuff, that’s fine, as long as you're comfortable with it, give them a refund, or just take it on the nose, say ok then and move on.
Don't let this type of thing hold you back. I solidly believe that this is one of the big reasons so many people out there can't succeed, because although they may be working long hours and putting everything into their business, they're avoiding the things that they really need to do because of past experiences. Don't fall into this trap, keep moving and be true to what you're doing. Don't hide from it. If what you're doing isn't working, you have to make a conscious effort to look at what you need to do to move forward, then do it, because when you do, you'll find yourself with a lot more cash in your pocket, a lot more spare time on your hands, and a business that is moving forward not standing still. This is a hurdle everyone needs to get over if they're going to get anywhere in online marketing.
The thing is I can't do anything from here to change that. It's totally in your hands, so be aware of what you're doing all the time, and make sure you're moving forward. Going around in circles or standing still doesn't count, and if you do find yourself knocked a little by someone’s reaction to you work, remember, it's nothing personal, it's just business, and hey, you're the easy one to pick on, because they've never met you. You can bet someone, somewhere is going to take out their frustrations on you because they can't achieve what they want, and place the blame on the product that in all actuality does work, and you can be proud of.
Question 7. How are people making 20k+ a month? I can't get near that figure.
That's one heck of a huge question, but I won't avoid answering it for that reason. Instead I'm going to go ahead and talk to you about the number one reason why these online marketers are out there and making their huge monthly sums of cash that most could only dream of earning in a whole year.
The first big part of this is the resources. How many people out there do you speak to on a regular basis that tell you that they can't seem to pull in enough business to keep them afloat, or to make them enough money? Even that they're confused about how the big guys can go around talking about their huge incomes when they've bought all the guides, and have this wealth of knowledge that's been passed onto them.
The big thing that you'll find most of these people are missing is the leverage and the man power. Next time someone asks you this (if they never have, they more than likely will do in the future when you start launching your own products) you ask them what they're doing to promote. E-zines will come the reply, guaranteed hits, hit exchanges, lead purchases and the like. This isn't the way of the knowledgeable online marketer, they know better than that.
Lets assume that you've set up all your sales and tracking systems, and have launched your first product or two along with an affiliate system in place, a means of list building, Jving and keeping in touch with your customers and long term customers. What’s the difference between you and the example above? It's the leverage. When you carry out such a system and start putting your feelers out, making contacts and pulling in affiliates, you're also bringing with you a heck of a lot of promotion power in terms of the number of people promoting for you.
Let me ask you another question. If I were to tell you that you had to make twenty thousand a month for example, you have six months to achieve that status, but you have to use standardized advertising methods. No joint ventures, no affiliates, no new contacts etc. How would you do it? More to the point would you want to do it in the first place, because when you look at how things should be done, it's far easier to understand why people fail and continue to fail, whilst those of us who understand this continue to succeed over and over.
Remember we talked previously about doing things on your own. This ties into that, and it doesn't take a genius to work out that twenty people promoting your product with the same efficiency as you, at fifty percent commissions, are going to bring you in ten times the amount of sales than you would have got on your own, with ten times less expenses for you, not to mention the time it would take for you to try and do the job of ten people. You see, when we talk about these things in this guide, we're not beating around the bush or repeating the same thing over and over again. We really are showing you what’s what, and how to succeed.
Having a bunch of affiliates behind you, backed by a number of joint ventures with their own promotion for half the profits is a good deal. When spreading your efforts like this it's far more likely that you'll succeed just because of the sheer number of people promoting for you, and the circulation your site gets.
So the bottom line, how are big marketers making so much cash every month? The answer is simple. And it's that they have hundreds upon hundreds of people promoting their products in different ways most of which mainly revolve around standard affiliates and joint ventures or they have built up the resources, more often than not through these means to have that kind of promotion power themselves. Look at this time wise on your part. How many hours a day do you work right now on your online business? I'll go for five hours for examples sake. It seems like a nice mid way between the full time marketer and the part timer.
Now how much do you earn? Let’s say again, for this examples sake, a thousand dollars a month. Ok, now how much would you like to be earning? Say you'd like 30k a month. Do you see that to make that much cash at your current level would take you 30kx5 hours in a day? So at your current level you'd have to work 150 hours a day to reach that goal, which isn't even possible. The amount of people you have behind you and promoting as affiliates and joint ventures is the key to reaching these seemingly impossible heights. Leverage.
Just because it's your own business, it doesn't mean you're the only one that’s going to be promoting it. That my friends, is how the big guys make so much money, when mathematically, looking at it from a sole traders point of view, it looks almost impossible. I assure you it's not. Understand this and you'll start to see why, and more importantly how, you can apply this to your business.
Question 8. You keep talking about joint ventures, but I can't seem to score any, what gives?
Joint ventures is a very interesting subject. Many people unfortunately misunderstand the concept when they're told to go out and get joint ventures. If you're having trouble pulling in the deals that you need to get your business off the ground, the first thing you need to carefully look at is who exactly are you contacting about these joint ventures.
Many people seem to think that the answer to all their problems is to get an ad to a list through the big names, but with this comes a problem. Imagine you were earning at least 20k a month and releasing your own products, had a nice sized list of customers, and a large affiliate base, and that this is widely known. All the people that think you're the answer to their problem, and the list and people you're in contact with are the answer to their problems, you can imagine how many joint venture request mails you're going to get every week. All these people out there that see you earning all that cash, and think that if they get access to your list, they'll earn this cash too.
This is not the case at all. When we speak about joint ventures, I'm definitely not advising you to go out there, pick every big earner out of the bag, contact them and try to get an ad to their list, because there are already so many people doing the same. So unless you have something under your belt in the way of resources and products already, it's not going to be easy to prove that you're going to be worth it. And at the end of the day, that’s what we're all doing including me.
Every time I contact someone for a joint venture, I'm in a position where I have to sell myself and my product to them, proving that it's going to be worth their while, and you're doing exactly the same thing. As you can imagine, if you have a few products under your belt already, this is going to be far easier to do this, especially to the big names.
Don't worry though, all is not lost and, there’s a lot more potential out there than you may think. When we previously talked about subscribing to peoples lists as a first step in the joint venture operations, we were talking about, not just the biggest names that you know but, the ones where you're more likely to get a response and noticed, simply because there aren't so many people vying for the same thing.
That's not to say you're settling for second best, far from it. There have been plenty of sites that I've joined previously that displayed top affiliates, those that obviously have the big targeted resources already built up to promote to. Throughout these names I come across some of the big guys, that is true, but it might surprise you to find out that at least ninety five percent of those top affiliates I've not heard of before. They're not big names, but they sure bring in as much cash as the big names.
Don't for a moment think that your resources are limited to the ten or so big guys you know, because let me tell you there are thousands and thousands of people out there, even just taking the online marketing scene for example, that are doing really well, even though they haven't achieved this almost celebrity status with your particular circle of marketers.
Keep this in mind, and don't feel trapped or constrained by being fooled into thinking you have to compete with hundreds of others for a single joint venture. That's not to say you shouldn't contact big famous names at all, or ever, but be advised, many others are doing the same. One joint venture with a relatively unknown can be far more powerful than joint ventures with the well known too. It all depends on the resources they have in hand, so if I could give you one tip about joint venturing, and one tip only, it would be to widen your search, and don't just stick to those that you've heard about.
Thankfully, we're not limited to one tip, so I'm going to give you another big one and hopefully put your mind at rest. Now when you create and launch your own product, and manage to pull your target number of joint ventures, don't fret and worry about how hard it was, because, I won't lie, making the contacts in the first place is by far the hardest part, but, again, this snowballs. You meet person one, who introduces you to person two, three and four, and so on preventing the need to go out and look for new joint ventures for each and every product you create. You simply don't have to do it.
In addition don't neglect the people you've done joint ventures with before. Work with them again, look at their proposals, listen to their ideas and what they have to say, and you'll find that once you have your first few you don't need to go out doing all of that again. Kind of creating one big circle of marketers that promote each others stuff and joint venture with each other.
Not only that but add in the fact that after your first few successful products with this system, for want of a better word, is set up in such a way that you're going to be gathering your resources, and be pretty hot joint venture material yourself. Most importantly, it's at this stage, even if your name is only known by your customers and affiliates, that they're going to start coming to you with proposals which will allow you to develop your already rather large pile of resources and promotion power.
So you see as far as joint ventures are concerned, it's only something you have to do heavily once or twice, because after this you're going to be the one that people are searching out. If you put in the hard work now, and set up everything as we've said in this report, and build your resources at the same time, you may not be a millionaire in six months, but you're going to have a mighty good base of resources to start moving towards achieving your goals for your life and for your business. This is what this whole guide is based on, not making a small profit as quickly as possible, but building your resources as quickly and as effectively as you can, making your life of promotion a simple case of four e-mails and a few conversations for each product you launch. Of course there’s a catch, and that is, if you want that to happen to you later, there's a lot of leg work to be done now, which is probably not what many people want to hear, but I can't lie. The effect I'm really trying to put across in this report is that it doesn't have to be slow, it doesn't have to be hard, boring or expensive, but it will require effort. Trust me when I say, the result is worth it.
Question 9. I don't want my own products I just want to promote affiliate programs, but how?
As you may have guessed this question is going to be very similar to the previous question relating to what you can sell if you don't have your own product. My advice would be, again, to create your own product. Even if you don't want one, it's amazing how much additional promotion power your own product gives you and all the resources it can bring in. I think what we need to ask here is why don't you want your own product? I can understand how cool it must be to think about being able to just mail your list and rake in the cash without doing any additional work, but you're really selling yourself short if you go straight for this option.
There are however two instances where it is actually possibly to do this. That's either you've already got yourself a load of resources and a big list to promote to through previous products, or you manage to get yourself in at the top of a really big program that everyone joins, and you're just that good at 'recruiting' and building your down line. If you're not, the best way to learn is your own products and you can always go all out affiliate promotion later when you have resources tailored to that need. If you've been told that it's as easy as plunging in a load of your cash for leads and hits and stuff, forget all that. It's just not true unless you're planning to spend many thousands, which I don't see why anyone would, because there are plenty of faster, more effective ways to do this, with your own product. Have I sold you on that yet? The other alternative is search engine marketing, however that’s a whole course in itself and a totally different subject matter altogether.
Question 10. I've got all this information, but where do I start?
A good question, in fact, it's obvious looking through this report and all of the other manuals I you have access. We've tried to put everything in the best order we possibly can, from where we believe it's easiest and quickest to start for you. However, you may have noticed that a lot of the sections we've covered already link to previous sections in many ways. Unfortunately this is something that had to be done when writing these reports or you'd have everything in duplicate.
With regard to online marketing, no matter where you are in your career, the starting place is always the same. No matter if you have a stash of affiliates or a big list and previous customers already, in fact that's great. Whatever you do, don't feel like you have to ditch everything and start all over again. This is not the case. I would say that all businesses start with five things. An idea and a desire to develop that idea, the tools you need to do so, the preparation and groundwork to make it all possible, a budget, and a market for your product.
Without an idea you're going nowhere. With a good idea, on the other hand, you're on your way to multiple products that you can create and sell at different prices that will no doubt spawn other ideas. If you want to take things further, you need to keep your mind open, and always look at ways of developing and evolving that original idea into the best possible form for the people who are going to be buying it and spawning more ideas from your original plan.
Before you get started you're also going to need the tools that will form the basis of your business. Like we mentioned in the creating a base for your business report, there really isn't much out there that you literally need to be successful. The only things that you'll really need to shell out for are, an affiliate script or membership, access to tracking tools, and autoresponders to maintain your list. That's really very little compared to the earning potential that they bring you. What's more, they're all one off purchases that you won't have to spend money on over and over again. This is a pretty good deal when you consider in most peoples eyes you need to shell out for promotion on top of that. We now know that this is not the case at all. This is also relevant to your budget, which doesn't have to be huge.
Once those tools are set up, that’s most of your preparation and groundwork done. All you need to do is slot a product into your sales system each time and off you go.
Lastly a target market. Someone to sell your products to. Unless you're super brainy and come up with a totally original idea, it's likely there are other products out there already trying to solve the same problems for it's customers. Do some research to check out the competition, but don't be overwhelmed by it all. There's plenty of space for everyone. And hey, competition for your brand new idea is a good thing, because this means there's already a market for your product, and people with access to the customers that you need to be getting in touch with to sell it. This should put your mind at ease straight away.
Lastly, and most importantly, wherever you decide to start, please do start. We're here giving you all this information but you must do something with it. Ask yourself, in the last six months, how far has my business moved forward? Then ask yourself how far do you want to move forward in the next six months. Do you really want to repeat everything at the same speed, or could you knuckle down and get double, triple or even quadruple the amount of work done through eliminating distractions and focusing on the solution not the problem. That's totally in your hands now, but do start. Start today.
Question 11. I want to learn more and keep buying guides, but how do I know who to trust and if their stuff works?
An interesting question, which will occur to most people at the start of their marketing career. Especially as there's not really anyone out there that teaches this stuff outside of the internet. With things being so impersonal, and with such a huge selection of information laying around for you to pick up, I'm going to give you some pointers from which you should be able to establish yourself a solid ground of online marketers that hold good information about the subject you're looking for without having to buy and test, and buy and test, which in the end will only put a big dent in your pocket.
Let’s look at some things that you should be looking for when buying other peoples stuff, and some things that you should avoid at all costs. First up, testimonials. Who's saying what about these people and their products? We're looking for real testimonials here, plain text, audio, video, or all of those put together, the more the better. Look out for marketers that you already know and trust writing testimonials about these people on their sites, but failing that, you can always look at who's promoting it.
But hold on, back up a second. What does this mean for you as a marketer? Like I said before, to get the attention of the big guys, you'll need to be pretty established already, so what if you can't get testimonials by well known people that everyone knows and trusts? Well, you can, in a more indirect way. Remember how I said everything connects to everything else in this system, and they all develop and build eachother in so many ways that I'm still discovering them myself? Well, think about your joint ventures. These are the people who are going to be telling their lists, and the people that have been on them for years, and totally trust them. This is another advantage you have, and another big reason to score these joint ventures. It's not only going to form the basis of your sales and your resource building, but the basis of trust that's going to be passed from the list owner, to their subscribers, to your site. Again, this is another way to succeed without having to fight over pulling big names. Far more effective.
This is one of my favorites. Because I'm subscribed to so many marketers lists now, that exclusively promote affiliate programs after building their resources, that’s the perfect place for me to find out, not only who to trust, but as a bonus, what’s hot and what’s not. This is why you'll never see me touch the unsubscribe button as long as I'm receiving ads from top marketers, because it's such a powerful tool, they're doing me a service and they get to advertise their stuff and make a whole bundle of cash at the same time, steering me in the right direction based on the research that they've already done. How’s that for a silent joint venture? It’s a win, win situation. I would suggest you do the same, and don't forget to keep yourself a record too, so that if you change e-mail addresses you can edit your subscription so that you're not missing anything.
The other great thing about this is, the more you mingle in your chosen market, the more people you meet and contacts you gain (most of who will come to you after your first few products) the more you hear, the more information you're fed, the wiser you become. As with any part of online marketing, from product creation to understanding and spotting who to trust, it all develops with time and experience. As you can see, using those two methods, there's no need for extensive research or to pull your wallet out for every well written sales letter.
Question 12. How much money do I have to spend to be successful?
The answer to this question is, quite simply, not a lot. The beauty of online marketing is that the products that you create yourself cost next to nothing money wise. With most products, you're only paying for the time it took the seller to complete, and the knowledge or the piece of software contained within. Anyone that tells you that you have to go out and spend a wad of your hard earned cash on any service, aside from admin of your business, and information, on how to run your business, is incorrect.
The whole basis of this report is creating a viable product in a viable market, and learning to sell it through means and methods that don't cost you any money to carry out. Of course they may cost you other things but it won't come directly out of your pocket. Let’s take a standard joint venture. Say you're selling a product with a price tag of a thousand dollars that you've created yourself in your own time. Giving that product away as part of the joint venture, although it seems like you're giving away a heck of a lot, it's not really, compared to what you get in return. It's not like a standard offline business, where you have expenses to worry about, so making a loss on a giveaway of this sort is almost impossible.
What's most important is that you don't try to do everything for free. Set aside a budget that you can afford for that year, and you'll find that most of it goes towards setting up your first product or service. Once you've done that, it becomes a case of wake up, come up with product idea, develop product, and place inside promotion system using all the software that you acquired when you first started out. Aside from this, and any other guides or software your purchase, actually getting your product out there will cost you nothing but your monthly hosting cost. ($15-$25 shared hosting or $200-$500 for dedicated hosting).
So where does it all go? How can people claim that they've lost tens of thousands trying to succeed in online marketing? Well, I myself have spent tens of thousands, but I wouldn't call it lost. All the guides, all the experiences, the product launches, the software, but in all honesty, most of what I've spent was on mistakes. I've bought guides on this, guides on that, how to’s about marketing, membership programs and so on. In my early days I also spent a lot of time being mislead by people who told me about the amazing results they got with particular forms of marketing or memberships they've signed up for, and different ways to promote my products.
You might call me gullible for spending that much, but like so many other people out there struggling for the action, I was just out looking for the answers to all my questions, and you know, I'm glad I did too, because that much money spent brought me a wealth of knowledge only a set of manuals such as this could have brought me without actually having to spend it, and of course, if I didn't do that, this very document wouldn't be here today. Sometimes it's good to screw up a lot.
Unfortunately, while we're sitting here talking about all the answers that we’ve discovered, there's still countless people out there looking for them. I wouldn't even like to guess at how many there are exactly, but the sales of info products about online marketing in particular, just keep on coming. I'm sure if everyone found their answers right away, this wouldn't be the case.
So I'll make you a deal right now. All those other guides out there that tell you to go out and buy particular products and services with your hard earned cash, whoever they're written by, put them on hold, just for a few months. Put them aside and first try what I'm demonstrating to you throughout these manuals before you go all out spending all your cash on hits or leads or anything like that. I can guarantee that you won't be disappointed, and your pockets will be a lot deeper at the end of the day too, not just through your earnings, but by how much you've saved by doing things correctly.
Question 13. How much time do I have to spend on my business for it to be successful?
An understandable question as it's nice to know exactly where you stand with anything, and how much time it takes to create and run your own online business is no exception. The real problem is that this is an extremely difficult question to answer, not only because our businesses are going to vary, how much we get done per hour is going to vary but also because different tasks require different amounts of time.
First up, let me give you an example of exactly what I mean. I run my business full time. Although I say full time it really isn't in most cases. Let’s take a look at a typical day. I'd get up, jump on the computer, spend twenty minutes or so checking my mail and such, replying to customers and talking to people on my IM list about what’s been happening overnight. I'd then check my sales, check that everything is running smoothly, then log off for the day and go and do something with family or friends. Great huh? Well that’s not quite the full story.
Example two. I wake up, jump on the computer with the intention of developing a new product that I've either been thinking about recently or have started the design outlines for to pass onto a programmer. Well at this stage, there’s a heck of a lot to do, so I'd do my usual, log on, check my mail, have a chat to people on my messengers and find out what’s been going on, then settle down to create this product. It might take a few hours, or it might take a few months, in which case you'll find me at my computer for anything between five and fifteen hours in a day. That's not so bad, because really it only applies to two or three months of each year in total so far.
But then comes example three. Site launches, a most exciting time, especially when you've been working up to it for many weeks, or even months as in the case of this particular project. Six or so hours before everything is set to go, you'll find me checking and double checking everything, making sure the payment system works and doesn't have any sudden outages (major disaster for set time joint ventures) getting backups, testing the software, making sure the product is ready to download and so on. General final preparation work. Not forgetting to check my mail and have chat to people on my IM list at the same time.
Then comes the product launch itself. Sometimes things can go perfectly, and on rare occasions things go horribly wrong. I want to make sure that I'm there for the initial drive, so zero hour, I'll be sitting by my computer, waiting for mails to come through and the sales to start coming in, and again making doubly one hundred percent sure that nothing goes wrong. Not to mention keeping an eye on my tracking to see if I can spot any short term anomalies and problems that may have occurred but not been reported.
If all goes smoothly after the first twelve hours or so, I'd head to bed and get some rest, but on the occasions that something is reported and needs to be fixed, it usually has to be fixed quickly, due to the nature of how each resource ties into the next one. You may in fact find me sitting at the computer shouting at the screen 48 hours after the product has gone live. In my eyes this needs to be done, and as crazy as it sounds, if launch day goes pear shaped, I don't hold out much hope for the rest of the promotion drive. I like to be there until everything is flowing perfectly.
So you see, depending on the circumstances, you may find yourself at the computer for an hour a day five days a week, or you may find yourself glued to the screen into the early hours of the morning (and the next morning even). I think the most important thing to get out of this is that the need to be flexible is definitely there, without a doubt. When you're logging on and checking e-mails, it's not so bad, and when something needs to be fixed, it's obvious what you have to do, so it's just common sense to go ahead and do it.
The problem comes when you're looking at the bits in the middle. The long hours don't bother me, and I'm sure they wouldn't bother you either if you could take most of the rest of the year off anyway. What does bother me though is the non directed work that everyone needs to be doing to make a success of their business. It’s not really a case of being lazy, but it's definitely very strange going from working where everyone tells you what to do and when to do it, right on over to you being in total control, just like that.
This is where I believe most people fail, and it's also where it's most important to succeed, and that’s getting started working on your own projects. It's not easy sometimes to give up the day off so that you can type fifty straight pages of text about your chosen field of expertise, but it's something you have to prepare yourself to do, because if you don't and only wait for those times where you're in a position of, do this or lose something, you're missing a lot of new development and designing time. At least fifty percent of your online efforts, excluding promotion, should go towards new product designs and development.
That doesn't mean you have to work overnight or sixteen hours a day seven days a week. I understand that many people have jobs, and others started their businesses to have more free time, not less. So my proposition to you is, next time you're doing a task, ask yourself, is this something that I've been forced to do through circumstance? Fixing bugs, answering mails and so on, or is this something that I picked up, and decided to do off my own back, with no one there to tell me what to do and when to do it. Product creation for example, or report writing, or designing a product, writing sales copy, making the first move in trying to score joint ventures. This kind of work is important, the type that you aren't forced into by circumstance, the only type of work that will move you forward instead of holding you in the same place or even pulling you backwards.
The more time you put in to these aspects of your business, the more you will get out. The more you stick to forced circumstance work, the less you will get out. So the answer is really making the question void. It's not how much time you spend working on your business, it's what you're doing with that time. Spending ten hours with circumstantial tasks like this won't get you anywhere compared to spending one hour doing tasks of your own free will. Control your business, don't let it control you, and you can be sure no matter how much time you spend working your business, it will be time well spent, and you are moving forward. That’s the most important thing.
Question 14 This is my first time in online marketing, how do I know it's not all a scam, and why is that the general attitude of the outside world?
If this is your first time in online marketing, it's quite understandable how you may have seen or heard internet marketing spoken about as if it were one big group of people scamming other people into scamming more people. I'm sure you've figured out, that is definitely not the case. This is a serious business, it's a real business, and it involves real people and real products, even though many of them are published and brought to our attention through a digital format, and many contain pure information.
Let me tell you that when I first started out in internet marketing I started telling my friends. They came over and had a look at my sites, and unfortunately, much to my surprise, they scoffed. Not just friends, but family too. All they could see was the standard make money online message from the headline (it didn't read exactly that but that’s all they picked up) and they all either didn't say anything at all, or they joked about me being one of those types that sends them e-mails all day long when they don't want them.
Of course I knew they were wrong. The contents of the site, at that time, revolved around automation, and not once was money making mentioned, aside from in the standard two level affiliate program. It's a shame that people automatically assume it's a scam if it involves referring people. They've heard about the impossible matrix stuff, the fifty gazillion level mlm-insta-super-cash-millionaire-overnight-system, and they've either fallen for it themselves, assume it's a scam because someone they know has fallen for it, or seen some sort of harsh words about this in the media.
The problem comes when they mix these up, and believe online marketing to all be a scam. Look at your standard matrix, and do the math. You'll soon figure out a few things. First, the odds of earning are miniscule. Who knows how many millions of people you need to refer on your level to come into profit. You'd be amazed that if you took a calculator to many of these old systems, you'd need to refer more people than there actually are in the world on level 25, to get you $100 per month. Second the products. Look at what we're doing here. Look at what we're selling. They're not referral programs that ask to refer for the sake of referring. They're real products, quality, with real value.
When people now ask me about what I do, and after telling them I make comments, my response is easy, and yours could be the same. Hey, Amazon.com has an affiliate program, where people refer others and make money on anything they purchase. Does that make them an illegal scheme that is only out to make you broke? Just because we're not a huge business with huge names, usually only a single person or with a small staff promoting single products on single websites, it does not mean our products are not valuable, and it doesn't mean they're a scam just because there's a two level referral system up there.
In fact, it often means that the information and type of products and services open to the customer are even more diverse. No longer are you only seeing books published by big companies, no longer are you only seeing three choices of software when looking to accomplish a job. The internet has made things amazingly easy for us to get our products circulated and, because of the diversity or types and quality of product, and the low cost of doing this, there are inevitably some shoddy pieces of work out there by people who just want to make a quick buck.
As you can see, not only is this big money, but it's a serious business too. It's not a joke, or a scam, or anything like that. It's a diverse number of people coming together, and finally being able to afford to put their ideas in motion and add to the diversity of every single market you can possibly think of. Remember, a referral program, doesn't make a scam. With a document telling you how to make money online, even though that phrase is a major 'yeah right' cliché nowadays, the concept is still the same. The only difference between reality, and peoples perceptions through what they've heard via the media, their friends, and what they think they know, makes it a scam in their mind. In reality, it's as legitimate a business as any big name multinational you can think of that’s out there, just in a smaller package.
Question 15. How long will it take me to be successful, and can you guarantee it will happen?
Let’s look for a start at how long it will take you to be successful. I'll be honest with you. I have almost no insight about that. I know about the techniques I'm teaching you, I know they give you the power to be successful, but I don't know you. I don't know how often you work on your business, I don't know if you're working on a product that customers want, in fact with this one way dialogue, the only thing that I can do is give you the formulas. You have to feed those formulas through your own effort, and in your own way. Hey, again, I'm not calling you lazy. I know how it is when you're working all day, studying all night, cooking, cleaning so on and so forth. I don't assume that everyone has even half their day to work on their business yet.
What I will say to you is, take heed of the active and reactive situations we talked about above, pay close attention to the type and quality of the work you're doing, and whether you're doing it correctly. You know, just one product can pull in a 10-12k list without a problem through some joint venturing and affiliates, setting up everything the way we've talked about here. It's not unusual to see these types of lists pull in two, three or even four thousand dollars per mailing. I can't guarantee you'll be successful, for the simple reason it's up to you to stop planning, stop thinking and start doing, for the same reasons I can't tell you how long it's going to take.
The first step is getting started. Once you're clear of successful product two you're going to find yourself on a role. Let me ask you. Do you honestly believe that you're going to follow this whole guide and put it all into action, taking into account that you really should get two products up and running ASAP through joint ventures, and linking your resources as well as we've talked about? If you do great, if you don't, why not make this the one? The one you actually say ok, yeah, I'll go for that, and get working on it tonight and for the rest of the month until you've finally launched your own product or two?
This is what I'm talking about. I've already discussed with you how much I dislike the whole clichéd positive thinking thing. However, that doesn't mean that you shouldn't take action. Don’t throw in the towel and say hey, I've read many other guides before, and only half heartedly followed them, tossed them to the side, dug them out months later to find I'm still in the same place when everyone else is moving on and making cash with their own products, and their own business. Don't let it be someone else this time, seriously, make sure it's you. Get up and go. If you take the info in this guide, put it all together, and then take that advice and really do get up and go, and start moving forwards, then this is the closest I can ever get to guaranteeing your success, that's mighty close to a perfect score. It's in your hands. You know what to do now you have your hands on such valuable information. It's time you made use of it.
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